Skip to main content
Top
Published in: Argumentation 2/2015

01-05-2015

Should Visual Arguments be Propositional in Order to be Arguments?

Author: Georges Roque

Published in: Argumentation | Issue 2/2015

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

An important issue for visual argumentation is its relationship to propositions, since it has been argued that, in order to be arguments, images should be propositional. The first part of the paper will approach this debate from a theoretical perspective. After quickly surveying the field on the issue, I will address the relationship between images and propositions. Three specific questions will be examined: (a) can propositions accurately account for the way images express arguments?; (b) are verbal propositions necessary to reconstruct arguments that images alone cannot convey, due to their lacking linguistic tools?; (c) are images essentially non-propositional because they don’t have truth-value? The second part of the paper will include a detailed analysis of two posters. From these analyses, I will ultimately conclude that some images can display a visual argument without necessarily being propositional.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Footnotes
1
It should be noted that not all propositional logics distinguish between sentence and proposition. In the chapter Govier devotes to propositional logic, no difference is made between proposition and statement (Govier 2001, p. 253), since, for her, the logical relationship between statements is the only one that counts.
 
2
This is not exactly what Stainton says, since his thinking remains a propositional one. But this is a consequence that can be drawn from his claim.
 
3
Statement kindly communicated to me by the artist (and quoted here partially) in an email from July 25, 2013. It is reproduced in part in Glaser and Ilic 2006, p. 85.
 
Literature
go back to reference Arnheim, Rudolf. 1969. Visual thinking. Berkeley: University of California Press. Arnheim, Rudolf. 1969. Visual thinking. Berkeley: University of California Press.
go back to reference Baratin, Marc, et al. 2004. Proposition. In Vocabulaire européen des philosophies, ed. B. Cassin, 1031–1047. Paris: Seuil. Baratin, Marc, et al. 2004. Proposition. In Vocabulaire européen des philosophies, ed. B. Cassin, 1031–1047. Paris: Seuil.
go back to reference Barceló Aspeitia, Axelo. 2012. Words and images in argumentation. Argumentation 26(3): 355–368.CrossRef Barceló Aspeitia, Axelo. 2012. Words and images in argumentation. Argumentation 26(3): 355–368.CrossRef
go back to reference Benveniste, Émile. 1974. Problèmes de linguistique générale. II. Paris: Gallimard. Benveniste, Émile. 1974. Problèmes de linguistique générale. II. Paris: Gallimard.
go back to reference Bermúdez, José Luis. 2003. Thinking without words. Oxford: Oxford University Press.CrossRef Bermúdez, José Luis. 2003. Thinking without words. Oxford: Oxford University Press.CrossRef
go back to reference Blair, Anthony J. 1996. The possibility and actuality of visual arguments. Argumentation and Advocacy 33(1): 23–39. Blair, Anthony J. 1996. The possibility and actuality of visual arguments. Argumentation and Advocacy 33(1): 23–39.
go back to reference Blair, Anthony J. 2004. The rhetoric of visual arguments. In Defining visual rhetorics, ed. Charles A. Hill, and Marguerite Helmers, 41–61. Mahwah, NJ: Lawrence Erlbaum. Blair, Anthony J. 2004. The rhetoric of visual arguments. In Defining visual rhetorics, ed. Charles A. Hill, and Marguerite Helmers, 41–61. Mahwah, NJ: Lawrence Erlbaum.
go back to reference Carel, Marion. 2011. L’Entrelacement argumentatif: Lexique, discours et blocs sémantiques. Paris: Honoré Champion. Carel, Marion. 2011. L’Entrelacement argumentatif: Lexique, discours et blocs sémantiques. Paris: Honoré Champion.
go back to reference Copi, Irving M., and Carl Cohen. 2002. Introduction to logic, 11th ed. Upper Saddle River, NJ: Prentice Hall. Copi, Irving M., and Carl Cohen. 2002. Introduction to logic, 11th ed. Upper Saddle River, NJ: Prentice Hall.
go back to reference Eco, Umberto. 1968. La struttura assente. Milano: Casa Ed. Valentino Bompiani and C. Eco, Umberto. 1968. La struttura assente. Milano: Casa Ed. Valentino Bompiani and C.
go back to reference Eco, Umberto. 1990. I limiti dell’interpretazione. Milano: Gruppo Editoriale Fabbri, Bompiani, Sonzogno. Eco, Umberto. 1990. I limiti dell’interpretazione. Milano: Gruppo Editoriale Fabbri, Bompiani, Sonzogno.
go back to reference Eco, Umberto. 1992. Interpretation and overinterpretation. Cambridge: Cambridge University Press.CrossRef Eco, Umberto. 1992. Interpretation and overinterpretation. Cambridge: Cambridge University Press.CrossRef
go back to reference Finnegan, Cara A. 2001. The naturalistic enthymeme and visual argument: Photographic representation in the “skull controversy”. Argumentation and Advocacy 37(3): 133–149. Finnegan, Cara A. 2001. The naturalistic enthymeme and visual argument: Photographic representation in the “skull controversy”. Argumentation and Advocacy 37(3): 133–149.
go back to reference Fleming, David. 1996. Can pictures be arguments? Argumentation and Advocacy 33(1): 11–22. Fleming, David. 1996. Can pictures be arguments? Argumentation and Advocacy 33(1): 11–22.
go back to reference Fodor, Jerry. 1987. Psychosemantics. Cambridge, MA: MIT Press. Fodor, Jerry. 1987. Psychosemantics. Cambridge, MA: MIT Press.
go back to reference Glaser, Milton, and Mirko Ilic. 2006. The design of dissent. Gloucester, MA: Rockport. Glaser, Milton, and Mirko Ilic. 2006. The design of dissent. Gloucester, MA: Rockport.
go back to reference Govier, Trudy. 2001. A practical study of argumentation. Belmont, CA: Wadsworth/Thomson Learning. Govier, Trudy. 2001. A practical study of argumentation. Belmont, CA: Wadsworth/Thomson Learning.
go back to reference Greimas, Algirdas Julien, and Joseph Courtés. 1979. Sémiotique. Dictionnaire raisonné de la théorie du langage. Paris: Hachette. Greimas, Algirdas Julien, and Joseph Courtés. 1979. Sémiotique. Dictionnaire raisonné de la théorie du langage. Paris: Hachette.
go back to reference Groarke, L. 2007. Beyond words: Two dogmas of informal logic. In Reason reclaimed: Essays in honor of J. Anthony Blair and Ralph H. Johnson, ed. H.V. Hansen, and R.C. Pinto, 135–151. Newport News, VI: Vale Press. Groarke, L. 2007. Beyond words: Two dogmas of informal logic. In Reason reclaimed: Essays in honor of J. Anthony Blair and Ralph H. Johnson, ed. H.V. Hansen, and R.C. Pinto, 135–151. Newport News, VI: Vale Press.
go back to reference Groupe µ. 1976. La chafetière est sur la table. Communication et langages 29: 37–49. Groupe µ. 1976. La chafetière est sur la table. Communication et langages 29: 37–49.
go back to reference Groupe µ. 1992. Traité du signe visuel. Seuil: Pour une rhétorique de l’image. Paris. Groupe µ. 1992. Traité du signe visuel. Seuil: Pour une rhétorique de l’image. Paris.
go back to reference Johnson, Ralph H. 2003. Why “visual arguments” aren’t arguments. In Informal logic at 25, ed. H.V. Hansen. Windsor, ON: University of Windsor, CD Rom. Johnson, Ralph H. 2003. Why “visual arguments” aren’t arguments. In Informal logic at 25, ed. H.V. Hansen. Windsor, ON: University of Windsor, CD Rom.
go back to reference Johnson, Ralph H., and Anthony J. Blair. 2006. Logical self-defense. New York, Amsterdam, Brussels: International Debate Education Association. Johnson, Ralph H., and Anthony J. Blair. 2006. Logical self-defense. New York, Amsterdam, Brussels: International Debate Education Association.
go back to reference Kjeldsen, Jens E. 2007. Visual argumentation in scandinavian political advertising. A cognitive, contextual and reception oriented approach. Argumentation and Advocacy 43: 124–132. Kjeldsen, Jens E. 2007. Visual argumentation in scandinavian political advertising. A cognitive, contextual and reception oriented approach. Argumentation and Advocacy 43: 124–132.
go back to reference Kjeldsen, Jens E. 2012. Pictorial argumentation in advertising: Visual tropes and figures as a way of creating visual argumentation. In Topical themes in argumentation theory. Twenty exploratory studies, ed. F.G. van Emeren, and B. Garssen, 239–255. Dordrecht, Heidelberg, London and New York: Springer.CrossRef Kjeldsen, Jens E. 2012. Pictorial argumentation in advertising: Visual tropes and figures as a way of creating visual argumentation. In Topical themes in argumentation theory. Twenty exploratory studies, ed. F.G. van Emeren, and B. Garssen, 239–255. Dordrecht, Heidelberg, London and New York: Springer.CrossRef
go back to reference Klinkenberg, Jean-Marie. 2000. Précis de sémiotique générale. Paris: Points. Klinkenberg, Jean-Marie. 2000. Précis de sémiotique générale. Paris: Points.
go back to reference Kock, Christian. 2009. Choice is not true or false: The domain of rhetorical argumentation. Argumentation 23(1): 61–80.CrossRef Kock, Christian. 2009. Choice is not true or false: The domain of rhetorical argumentation. Argumentation 23(1): 61–80.CrossRef
go back to reference Kosslyn, Stephen M. 1996. Image and brain. The resolution of the imagery debate. Cambridge, MA and London: The MIT Press. Kosslyn, Stephen M. 1996. Image and brain. The resolution of the imagery debate. Cambridge, MA and London: The MIT Press.
go back to reference Kulvicki, John V. 2009. On images. Their structure and content.. Oxford: Oxford University Press. Kulvicki, John V. 2009. On images. Their structure and content.. Oxford: Oxford University Press.
go back to reference Kulvicki, John V. 2014. Images. London: Routledge. Kulvicki, John V. 2014. Images. London: Routledge.
go back to reference Le Guern-Forel, Odile. 1981. Approches d’une étude argumentative de l’image. L’Argumentation, 165–178. Lyon: Presses Universitaires de Lyon. Le Guern-Forel, Odile. 1981. Approches d’une étude argumentative de l’image. L’Argumentation, 165–178. Lyon: Presses Universitaires de Lyon.
go back to reference Nettel, Ana. 2005. The power of image and the image of power: The case of law. In Word and Image 21(2): 136–149.CrossRef Nettel, Ana. 2005. The power of image and the image of power: The case of law. In Word and Image 21(2): 136–149.CrossRef
go back to reference Paivio, Allan. 1977. Images, propositions and knowledge. In Images, perception and knowledge, ed. John M. Nicholas, 47–71. Dordrecht, Heidelberg, London and New York: Springer.CrossRef Paivio, Allan. 1977. Images, propositions and knowledge. In Images, perception and knowledge, ed. John M. Nicholas, 47–71. Dordrecht, Heidelberg, London and New York: Springer.CrossRef
go back to reference Paivio, Allan. 2006. Dual coding theory and education. Draft chapter for the conference on “Pathways to Literacy Achievement for High Poverty Children,” The University of Michigan School of Education, 29 Sept–1 Oct 2006. Paivio, Allan. 2006. Dual coding theory and education. Draft chapter for the conference on “Pathways to Literacy Achievement for High Poverty Children,” The University of Michigan School of Education, 29 Sept–1 Oct 2006.
go back to reference Perelman, Chaim, and Lucie Olbrechts-Tyteca. 1970. Traité de l’argumentation. La nouvelle rhétorique. Brussels: Éditions de l’Institut de Sociologie. Perelman, Chaim, and Lucie Olbrechts-Tyteca. 1970. Traité de l’argumentation. La nouvelle rhétorique. Brussels: Éditions de l’Institut de Sociologie.
go back to reference Roque, Georges. 2010. What is visual in visual argumentation?, in Arguments cultures, ed. Ritola, J., 1–9. Proceedings of the OSSA 09 Congress, CD-ROM, Ontario Society for the Study of Argumentation, University of Windsor, ON. Roque, Georges. 2010. What is visual in visual argumentation?, in Arguments cultures, ed. Ritola, J., 1–9. Proceedings of the OSSA 09 Congress, CD-ROM, Ontario Society for the Study of Argumentation, University of Windsor, ON.
go back to reference Roque, Georges. 2012. Visual argumentation: A further reappraisal. In Topical themes in argumentation theory. Twenty exploratory studies, ed. Frans H. van Eemeren, and B. Garssen, 273–288. Dordrecht, Heidelberg, London and New York : Springer.CrossRef Roque, Georges. 2012. Visual argumentation: A further reappraisal. In Topical themes in argumentation theory. Twenty exploratory studies, ed. Frans H. van Eemeren, and B. Garssen, 273–288. Dordrecht, Heidelberg, London and New York : Springer.CrossRef
go back to reference Siegel, Susanna. 2010. The contents of visual experience. Oxford: Oxford University Press. Siegel, Susanna. 2010. The contents of visual experience. Oxford: Oxford University Press.
go back to reference Smith, Valerie J. 2007. Aristotle’s classical enthymeme and the visual argumentation of the twenty-first century. Argumentation and Advocacy 43: 114–123. Smith, Valerie J. 2007. Aristotle’s classical enthymeme and the visual argumentation of the twenty-first century. Argumentation and Advocacy 43: 114–123.
go back to reference Stainton, Robert J. 2006. Words and thoughts: subsentences, ellipsis and the philosophy of language. Oxford: Oxford University Press.CrossRef Stainton, Robert J. 2006. Words and thoughts: subsentences, ellipsis and the philosophy of language. Oxford: Oxford University Press.CrossRef
go back to reference Tindale, Christopher W. 2004. Rhetorical argumentation. principles of theory and practice. Thousand Oaks, CA, London and New Dehli: Sage. Tindale, Christopher W. 2004. Rhetorical argumentation. principles of theory and practice. Thousand Oaks, CA, London and New Dehli: Sage.
go back to reference Toulmin, Stephen E. 1958. The uses of argumentation. Cambridge: Cambridge University Press. Toulmin, Stephen E. 1958. The uses of argumentation. Cambridge: Cambridge University Press.
Metadata
Title
Should Visual Arguments be Propositional in Order to be Arguments?
Author
Georges Roque
Publication date
01-05-2015
Publisher
Springer Netherlands
Published in
Argumentation / Issue 2/2015
Print ISSN: 0920-427X
Electronic ISSN: 1572-8374
DOI
https://doi.org/10.1007/s10503-014-9341-3

Other articles of this Issue 2/2015

Argumentation 2/2015 Go to the issue