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2011 | OriginalPaper | Chapter
Small Scale Socio-Technical Experiments as Stepping Stones for Eco-Efficient Product-Service Systems Diffusion: a New Role for Strategic Design for Sustainability
Authors : Fabrizio Ceschin, Carlo Vezzoli, Philip J. Vergragt
Published in: Functional Thinking for Value Creation
Publisher: Springer Berlin Heidelberg
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Eco-efficient PSS innovations represent a promising approach to sustainability. However the adoption of such business strategies is still limited because often involves significant corporate, cultural and regulatory barriers. Changes in basic belief, values, and interpretative frames (in other words higher order learning) are required. One way to facilitate this type of learning is through socio-technical experiments. Starting from these considerations, and bringing together insights from innovation sciences, the paper investigates the potential contribution that a strategic design approach can have in designing small scale socio-technical experiments as a way to stimulate and favor the adoption and diffusion of eco-efficient PSS.