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Published in:
The Big Picture in Social Marketing Read chapter Read first chapter

2019 | OriginalPaper | Chapter

15. Smile Train India: A Social Marketer Targeting Cleft Lip/Palate as a Socio-Medical Issue

Author : Sivakumar Alur

Published in: Social Marketing in Action

Publisher: Springer International Publishing

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Abstract

Smile Train India is the Indian arm of the US-based Smile Train that works to provide free cleft surgeries in India. India is one of the major operating countries of this social marketing organization. The key focus of this organization has been to increase awareness about cleft among all stakeholders and help poor families with cleft-afflicted children with funding to undertake surgery for cleft correction.

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previous chapter Social Marketing Campaigns for Healthier Eating Habits in France: VIF and “LES BONNES PORTIONS” (The Right Portions) Campaign Against Childhood Obesity
next chapter Enhancing Existing Communication Channels for Large-Scale Health Interventions: Making Every Contact Count in the United Kingdom
Literature
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Naram, A., Makhijani, S. N., Naram, D., Reddy, S. G., Reddy, R. R., Lalikos, J. F., et al. (2013). Perceptions of family members of children with cleft lip and palate in Hyderabad, India, and its rural outskirts regarding craniofacial anomalies: A pilot study. The Cleft Palate-Craniofacial Journal, 50(3), 41–46.CrossRef
Weinstein, N. D., Rothman, A. J., & Sutton, S. R. (1998). Stage theories of health behavior: Conceptual and methodological issues. Health Psychology, 17(3), 290.
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Metadata
Title
Smile Train India: A Social Marketer Targeting Cleft Lip/Palate as a Socio-Medical Issue
Author
Sivakumar Alur
Copyright Year
2019
Book
Social Marketing in Action

Print ISBN: 978-3-030-13019-0

Electronic ISBN: 978-3-030-13020-6

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-13020-6_15