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Published in: Journal of Business Ethics 1/2022

Open Access 03-06-2021 | Original Paper

Social Accountability, Ethics, and the Occupy Wall Street Protests

Authors: Dean Neu, Gregory D. Saxton, Abu S. Rahaman

Published in: Journal of Business Ethics | Issue 1/2022

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Abstract

This study examines the 3.5 m+ English-language original tweets that occurred during the 2011 Occupy Wall Street protests. Starting from previous research, we analyze how character terms such as “the banker,” “politician,” “the teaparty,” “GOP,” and “the corporation,” as well as concept terms such as “ethics,” “fairness,” “morals,” “justice,” and “democracy” were used by individual participants to respond to the Occupy Wall Street events. These character and concept terms not only allowed individuals to take an ethical stance but also accumulated into a citizen’s narrative about social accountability. The analysis illustrates how the centrality of the different concepts and characters in the conversation changed over time as well as how the concepts ethics, morals, fairness, justice, and democracy participated within the conversation, helping to amplify the ethical attributes of different characters. These findings contribute to our understanding of how demands for social accountability are articulated and change over time.

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Appendix
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Footnotes
1
In more technical terms, we assume, following from Kockelman, that characters and concepts are signs that stand “for its object on the one hand, and its interpretant on the other, in such a way as to make the interpretant stand in relation to the object corresponding to it own relation to the object” (2005, p. 234). Kockelman’s formulation is a re-phrasing and clarification of Peirce (1958, p. 99).
 
2
Taylor-Neu (2020) shows how concept terms such as ‘science’ were used to para-cite academic research and to, thus, selectively undermine climate change conclusions.
 
3
In the subsequent analysis, we include profit and tax as types of characters. Given the initial “people over profits” rallying cry, it is important to include these word terms. We view profit and tax as characters that are seemingly more abstract than the other characters but less abstract than the concept terms.
 
4
The review identified singular (i.e., ‘profit’) and plural forms (i.e., ‘profits’) of each of the figures.
 
5
We included rich and poor in the financial figure section since the rich were often positioned vis-à-vis taxes.
 
6
The use of a partial correlation matrix (where the correlation between two variables is calculated after controlling for all the other variables) generates similar results to Table 4.
 
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Metadata
Title
Social Accountability, Ethics, and the Occupy Wall Street Protests
Authors
Dean Neu
Gregory D. Saxton
Abu S. Rahaman
Publication date
03-06-2021
Publisher
Springer Netherlands
Published in
Journal of Business Ethics / Issue 1/2022
Print ISSN: 0167-4544
Electronic ISSN: 1573-0697
DOI
https://doi.org/10.1007/s10551-021-04795-3

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