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2022 | OriginalPaper | Chapter

Social Commerce of Rural Communities

Authors : Abdullah Mohammed Sadaa, Yuvaraj Ganesan, Sammar Abbas, Tha’er Majali, Alyaa Abdulhussein Kareem Alsaedi

Published in: Artificial Neural Networks and Structural Equation Modeling

Publisher: Springer Nature Singapore

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Abstract

This chapter describes phenomenon of social commerce, customers’ intentions, and related challenges in the context of rural communities. Rural communities confront several socioeconomic issues and social commerce may offer rural communities a viable option to combat socioeconomic issues. Nonetheless, there are significant barriers to engagement in social commerce activities in rural communities across the globe. Rural communities at large lack in suitable technical, social, cultural, and legal context for the adoption of social commerce. Social commerce is such a large and diverse subject that its determinants are of diverse nature. However, one of the key impediments commonly acknowledged is a high level of perceived risk. Furthermore, trust has also been identified as a significant factor in reducing ambiguity and risk in online commercial transactions.

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Title: Social Commerce of Rural Communities
Authors: Abdullah Mohammed Sadaa
Yuvaraj Ganesan
Sammar Abbas
Tha’er Majali
Alyaa Abdulhussein Kareem Alsaedi
Publisher: Springer Nature Singapore
Book: Artificial Neural Networks and Structural Equation Modeling
Print ISBN: 978-981-19-6508-1

Electronic ISBN: 978-981-19-6509-8

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-981-19-6509-8_4

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