Top

Published in:

2021 | OriginalPaper | Chapter

Social Media as an Aid to Export and Early Stage Internationalization: A Literature Review

Author : Darren P. Ingram

Published in: Conference Proceedings Trends in Business Communication 2020

Publisher: Springer Fachmedien Wiesbaden

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Abstract

This paper seeks to consider the role social media may play within the realm of export activity by companies. A review of current literature is made to identify and consider current academic thought on the subject while noting the paucity of extant directly relevant research on a potentially important subject. This paper also considers the background and role social media can play for companies within the broader export and internationalization realm. Recommendations are made for further research in this subject area.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

previous chapter Project Communication as a Key Function in Agile Organization Forms—an Analysis Using the Wellenreiter Organization as an Example

next chapter Changes in Internal Communications Through the “Home Office” Working Model

Alarcón, M.-d-C., Rialp-Criado, A., & Rialp-Criado, J. (2018). Examining the impact of managerial involvement with social media on exporting firm performance. International Business Review, 27(2), 355–366. https://doi.org/10.1016/j.ibusrev.2017.09.003.CrossRef

Alarcón, M.-d-C., Rialp, A., & Rialp, J. (2016). Social media adoption by exporters: The export-dependence moderating role. Spanish Journal of Marketing-ESIC, 20(2), 81–92. https://doi.org/10.1016/j.sjme.2016.07.002.CrossRef

Alonso, A. D. (2015). Resilience in the context of two traditional spanish rural sectors: An exploratory study. Journal of Enterprising Communities-People and Places of Global Economy, 9(2), 182–203. https://doi.org/10.1108/JEC-11-2014-0026.CrossRef

Alonso, A. D., & Bressan, A. (2016). Micro and small business innovation in a traditional industry. International Journal of Innovation Science, 8(4), 311–330. https://doi.org/10.1108/IJIS-06-2016-0013.CrossRef

Alonso, A. D., Sakellarios, N., Alexander, N. A., & O’Brien, S. (2018). Strengths, innovation, and opportunities in a burgeoning industry: An exploratory study. Asia Pacific Journal of Marketing and Logistics, 30(2), 276–296. https://doi.org/10.1108/APJML-05-2017-0105.CrossRef

Andersen, O. (1993). On the internationalization process of firms: A critical analysis. Journal of International Business Studies, 24(2), 209–231. https://doi.org/10.1057/palgrave.jibs.8490230.CrossRef

Arnone, L., & Deprince, E. (2016). Small firms internationalization: Reducing the psychic distance using social networks. Global Journal of Business Research, 10(1), 55–63.

Bartosik-Purgat, M., & Jankowska, B. (2019). The degree of internationalization and the use of social media in marketing communication: The case of SMEs in poland. International Journal of E-Services and Mobile Applications, 11(3), 1–18. https://doi.org/10.4018/IJESMA.2019070101.CrossRef

Bell, J., & Loane, S. (2010). ‘new-wave’ global firms: Web 2.0 and sme internationalisation. Journal of Marketing Management, 26(3–4), 213–229.CrossRef

Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261–271.CrossRef

Bhimani, H., Mention, A.-L., & Barlatier, P.-J. (2019). Social media and innovation: A systematic literature review and future research directions. Technological Forecasting and Social Change, 144, 251–269.CrossRef

Bianchi, C., Glavas, C., & Mathews, S. (2017). Sme international performance in latin america: The role of entrepreneurial and technological capabilities. Journal of Small Business and Enterprise Development, 24(1), 176–195. https://doi.org/10.1108/JSBED-09-2016-0142.CrossRef

Bianchi, C., & Mathews, S. (2016). Internet marketing and export market growth in chile. Journal of Business Research, 69(2), 426–434. https://doi.org/10.1016/j.jbusres.2015.06.048.CrossRef

Buckley, P. J. (1979). The foreign investment decision. Management Bibliographies and Reviews, 5(2), 186–202.

Calof, J. L., & Beamish, P. W. (1995). Adapting to foreign markets: Explaining internationalization. International Business Review, 4(2), 115–131.CrossRef

Camps, T. (2011). Social media, networks and governance: On the inadequacy of traditional reasoning. Journal on Chain and Network Science, 11(1), 1–5. https://doi.org/10.3920/JCNS2011.x199.CrossRef

Carmichael, F., Palacios-Marques, D., & Gil-, I. (2011). How to create information management capabilities through web 2.0. The Service Industries Journal, 31(10), 1613–1625.CrossRef

Carr, J. C., Haggard, K. S., Hmieleski, K. M., & Zahra, S. A. (2010). A study of the moderating effects of firm age at internationalization on firm survival and short-term growth. Strategic Entrepreneurship Journal, 4(2), 183–192. https://doi.org/10.1002/sej.90.CrossRef

Cassiman, B., & Golovko, E. (2011). Innovation and internationalization through exports. Journal of International Business Studies, 42(1), 56–75. https://doi.org/10.1057/jibs.2010.36.CrossRef

Chabowski, B., Kekec, P., Morgan, N. A., Hult, G. T. M., Walkowiak, T., & Runnalls, B. (2018). An assessment of the exporting literature: Using theory and data to identify future research directions. Journal of International Marketing, 26(1), 118–143. https://doi.org/10.1509/jim.16.0129.CrossRef

Constantinides, E., Romero, C. L., & Boria, M. A. G. (2008). Social media: A new frontier for retailers. In B. Swoboda, D. Morschett, T. Rudolph, P. Schnedlitz, & H. Schramm-Klein (Eds.), European Retail Research (pp. 1–28). Gabler. https://doi.org/10.1007/978-3-8349-8099-1_1.

Deszczynski, B. (2018). Business networking in social media a case study of polish export professionals. Journal of Eastern European and Central Asian Research, 5(1), 13.

Ekeledo, I., & Sivakumar, K. (2004). The impact of e-commerce on entry-mode strategies of service firms: A conceptual framework and research propositions. Journal of International Marketing, 12(4), 46–70.CrossRef

eMarketer. (2017). US companies using social media for marketing purposes, 2015-2019 (% of total). https://www.emarketer.com/Chart/US-Companies-Using-Social-Media-Marketing-Purposes-2015-2019-of-total/212968.

Filipescu, D. A., Prashantham, S., Rialp, A., & Rialp, J. (2013). Technological innovation and exports: Unpacking their reciprocal causality. Journal of International Marketing, 21(1), 23–38.CrossRef

Gabrielli, V., & Balboni, B. (2010). SME practice towards integrated marketing communications. Marketing Intelligence & Planning, 28(3), 275–290. https://doi.org/10.1108/02634501011041426.CrossRef

Gagliardi, D. (2013). Next generation entrepreneur: Innovation strategy through web 2.0 technologies in SMEs. Technology Analysis & Strategic Management, 25(8), 891–904. https://doi.org/10.1080/09537325.2013.823151.CrossRef

Hennart, J. (2014). The accidental internationalists: A theory of born globals. Entrepreneurship Theory and Practice, 38(1), 117–135.CrossRef

Jesson, J. K., Matheson, L., & Lacey, F. M. (2011). Doing your literature review: Traditional and systematic techniques. SAGE.

Johanson, J., & Vahlne, J.-E. (1977). The internationalization process of the firm—a model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 23–32. https://doi.org/10.1057/palgrave.jibs.8490676.CrossRef

Jones, P., Packham, G., Beckinsale, M., Durkin, M., McGowan, P., & McKeown, N. (2013). Exploring social media adoption in small to medium-sized enterprises in ireland. Journal of Small Business and Enterprise Development, 20(4), 716–734. https://doi.org/10.1108/JSBED-08-2012-0094/full/html.CrossRef

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. https://doi.org/10.1016/j.bushor.2011.01.005.CrossRef

Kiss, A. N., & Danis, W. M. (2010). Social networks and speed of new venture internationalization during institutional transition: A conceptual model. Journal of International Entrepreneurship, 8(3), 273–287.CrossRef

Knight, G. A. (2001). Entrepreneurship and strategy in the international sme. Journal of International Management, 7(3), 155–171. https://doi.org/10.1016/S1075-4253(01)00042-4.CrossRef

Knight, G. A., & Cavusgil, S. T. (2004). Innovation, organizational capabilities, and the born-global firm. Journal of International Business Studies, 35(2), 124–141.CrossRef

Korsakienė, R., Diskienė, D., & Smaliukienė, R. (2015). Institutional theory perspective and internationalization of firms. How institutional context influences internationalization of SMEs. Entrepreneurship and Sustainability Issues, 2(3). https://doi.org/10.9770/jesi.2014.2.3(3).

Leonidou, L. C., & Katsikeas, C. S. (1996). The export development process: An integrative review of empirical models. Journal of International Business Studies, 27(3), 517–551. https://doi.org/10.1057/palgrave.jibs.8490846.CrossRef

Lu, J. W., & Beamish, P. W. (2006). SME internationalization and performance: Growth vs. profitability. Journal of International Entrepreneurship, 4(1), 27–48. https://doi.org/10.1007/s10843-006-8000-7.CrossRef

Machi, L. A., & McEvoy, B. T. (2016). The literature review: Six steps to success (3rd ed.). Corwin.

Marketing Science Institute. (2018). Research priorities 2018-2020. Retrieved October 24, 2019, from https://www.msi.org/uploads/articles/MSI_RP18-20.pdf.

Mathews, S., Healy, M., & Wickramasekera, R. (2012). The internetalisation of information, knowledge, and interaction components of the firm’s internationalisation process. Journal of Marketing Management, 28(5–6), 733–754. https://doi.org/10.1080/0267257X.2011.560887.CrossRef

Mathews, S. W., & Healy, M. J. (2007). The internet and information capability reduces perceived risk of internationalisation: An Australian sme perspective. International Journal of Organisational Behaviour, 12(1), 71–87.

Mentzer, J. T., DeWitt, W., Keebler, J. S., Min, S., Nix, N. W., Smith, C. D., & Zacharia, Z. G. (2001). Defining supply chain management. Journal of Business Logistics, 22(2), 1–25. https://doi.org/10.1002/j.2158-1592.2001.tb00001.x.CrossRef

Mongeon, P., & Paul-Hus, A. (2016). The journal coverage of web of science and scopus: A comparative analysis. Scientometrics, 106(1), 213–228.CrossRef

Morais, F., & Ferreira, J. J. (2019). Sme internationalisation process: Key issues and contributions, existing gaps and the future research agenda. European Management Journal. https://doi.org/10.1016/j.emj.2019.08.001.CrossRef

Olanrewaju, A.-S.T., Hossain, M. A., Whiteside, N., & Mercieca, P. (2019). Social media and entrepreneurship research: A literature review. International Journal of Information Management, 50(2020), 90–110.

Oviatt, B. M., & McDougall, P. P. (1994). Toward a theory of international new ventures. Journal of International Business Studies, 25(1), 45–64.CrossRef

Paniagua, J., Korzynski, P., & Mas-Tur, A. (2017). Crossing borders with social media: Online social networks and fdi. European Management Journal, 35(3), 314–326. https://doi.org/10.1016/j.emj.2016.09.002.CrossRef

Paniagua, J., & Sapena, J. (2014). Business performance and social media: Love or hate. Business Horizons, 57(6), 719–728.CrossRef

Parveen, F., Jaafar, N. I., & Ainin, S. (2016). Social media’s impact on organizational performance and entrepreneurial orientation in organizations. Management Decision, 54(9), 2208–2234.CrossRef

Pergelova, A., Manolova, T., Simeonova-Ganeva, R., & Yordanova, D. (2019). Democratizing entrepreneurship? Digital technologies and the internationalization of female-led SMEs. Journal of Small Business Management, 57(1), 14–39. https://doi.org/10.1111/jsbm.12494.CrossRef

Peteraf, M. A. (1993). The cornerstones of competitive advantage: A resource-based view. Strategic Management Journal, 14(3), 179–191.CrossRef

Picot-Coupey, K. (2014). The pop-up store as a foreign operation mode (fom) for retailers. International Journal of Retail and Distribution Management, 42(7), 643–670. https://doi.org/10.1108/IJRDM-01-2013-0032.CrossRef

Racela, O. C., & Thoumrungroje, A. (2019). Enhancing export performance through proactive export market development capabilities and Ict utilization. Journal of Global Marketing, 1–18.https://doi.org/10.1080/08911762.2018.1549302.

Schniederjans, D., Cao, E. S., & Schniederjans, M. (2013). Enhancing financial performance with social media: An impression management perspective. Decision Support Systems, 55(4), 911–918.CrossRef

Shin, W., Pang, A., & Kim, H. J. (2015). Building relationships through integrated online media: Global organizations’ use of brand web sites, facebook, and Twitter. Journal of Business and Technical Communication, 29(2), 184–220.CrossRef

Sinkovics, N., Sinkovics, R. R., & Jean, R.-J. (2013). The internet as an alternative path to internationalization. International Marketing Review, 30(2), 130–155.CrossRef

Trainor, K. J., Andzulis, J. M., Rapp, A., & Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social crm. Journal of Business Research, 67(6), 1201–1208.CrossRef

Valos, M. J., Haji Habibi, F., Casidy, R., Driesener, C. B., & Maplestone, V. L. (2016). Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers. Marketing Intelligence & Planning, 34(1), 19–40. https://doi.org/10.1108/MIP-09-2014-0169.CrossRef

Villar, C., Alegre, J., & Pla-Barber, J. (2014). Exploring the role of knowledge management practices on exports: A dynamic capabilities view. International Business Review, 23(1), 38–44.CrossRef

Wang, W. Y. C., Pauleen, D. J., & Zhang, T. (2016). How social media applications affect b2b communication and improve business performance in SMEs. Industrial Marketing Management, 54, 4–14.CrossRef

Welch, L. S., & Luostarinen, R. K. (1993). Inward-outward connections in internationalization. Journal of International Marketing, 1(1), 44–56. https://doi.org/10.1177/1069031X9300100104.CrossRef

Wolff, J. A., & Pett, T. L. (2000). Internationalization of small firms: An examination of export competitive patterns, firm size, and export performance. Journal of Small Business Management, 38(2), 34.

Young, S., Hamill, J., Wheeler, C., & Davies, J. R. (1989). International market entry and development: Strategies and management. Pearson Education.

Title: Social Media as an Aid to Export and Early Stage Internationalization: A Literature Review
Author: Darren P. Ingram
Publisher: Springer Fachmedien Wiesbaden
Book: Conference Proceedings Trends in Business Communication 2020
Print ISBN: 978-3-658-33641-7

Electronic ISBN: 978-3-658-33642-4

Copyright Year: 2021
DOI: https://doi.org/10.1007/978-3-658-33642-4_4