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Published in:
2013 | OriginalPaper | Chapter
Social Media, Happiness, and Virtual Communities
Authors : Joanne Garde-Hansen, Kristyn Gorton
Published in: Emotion Online
Publisher: Palgrave Macmillan UK
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We share therefore we are: likes, retweets, acceptance, followers, friends, connected, linked, networked, gifting, and everything is connected to everything. These are just some of the buzzwords and phrases of our socially mediated economy, which circulates around notions of ‘open happiness’ (Coca-Cola), your ‘happy place’ (Campbell’s Soup), or ‘make room for happiness’ and long-standing messages of ‘I’m lovin’ it’ and the Happy Meal (McDonald’s).1 From the installation of a Hug Machine in Singapore in 2012, which delivers a free can of Coca-Cola in return for a hug, to the development of digital out-of-home technologies that seek to engage consumers in gesture-based marketing, our bodies are being drawn together into emotional markets, audiences, and crowds.