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Published in:
2013 | OriginalPaper | Chapter
3. Source Factors
Authors : Kyung-Hyan Yoo, Ulrike Gretzel, Markus Zanker
Published in: Persuasive Recommender Systems
Publisher: Springer New York
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Abstract
This chapter discusses source factors that can influence persuasion outcomes. An overview of relevant source factors examined in the traditional interpersonal communication literature is provided. Then various factors that have been applied and examined in relation to technology, and in particular with respect to recommender systems, are discussed.