Advertisement
Published in:
2022 | OriginalPaper | Chapter
Sources Used to Data-Driven Decision-Making in Tourism Management. Identifying the Main Areas of Research
Authors : Juan Vidal, Ramón A. Carrasco, María F. Blasco, Manuel J. Cobo
Published in: Marketing and Smart Technologies
Publisher: Springer Nature Singapore
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
Abstract
The tourism sector is one of the most affected by the health situation caused by COVID-19. As a result, digital transformation is accelerating in this sector. One of the pillars of this transformation is the management of organizations based on data-driven decision-making. The raw material for such data-driven strategies is obviously the sources of information used. This paper attempts to give a knowledge map of the diverse sources of information used in tourism for this decision-making. To this purpose, we analyse the scientific publications of the last five years in order to identify the main areas of action related to the sources used for data-driven management in tourism. As a result of this bibliometric analysis, we have identified 14 topics that have attracted the interest of the scientific community grouped into three main areas of action.