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At the Intersection of Social Marketing and Public Policy: An Exploration of a Non-profit from the Client Perspective: A Structured Abstract Read chapter Read first chapter

2017 | OriginalPaper | Chapter

Special Session: Learning About the Magic of Publishing Using Bibliometric and Content Analysis

Author : A. Blair

Published in: Creating Marketing Magic and Innovative Future Marketing Trends

Publisher: Springer International Publishing

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Abstract

Three papers are briefly presented (outlines below) that use descriptive statistics and bibliometric analysis. The presentations focus on the techniques and tools utilized, as well as the findings of the studies. The presentations include an opportunity for questions.

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previous chapter Special Session: Unveiling the Magic of Storytelling in Marketing
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Literature
Bartoli, A., & Medvet, E. (2014). Bibliometric evaluation of researchers in the internet age. The Information Society, 30(5), 349–354.CrossRef
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Dant, R. P., & Lapuka, I. I. (2008). Comes of age: Some postscripts. Journal of Business-to-Business Marketing, 15(2), 192–197.CrossRef
Nel, D., et al. (2011). Eleven years of scholarly research in the Journal of Services Marketing. Journal of Services Marketing, 25(1), 4–13.CrossRef
Wang, X., et al. (2015). The journal of consumer research at 40: A historical analysis. Journal of Consumer Research, 42(2), 359.CrossRef
Wiid, R., du Preez, R., & Wallström, Å. (2012). Coming of age: A 21 year analysis of Marketing Intelligence & Planning from 1990 to 2010. Marketing Intelligence & Planning, 30(1), 4–17.CrossRef
Metadata
Title
Special Session: Learning About the Magic of Publishing Using Bibliometric and Content Analysis
Author
A. Blair
Copyright Year
2017
Book
Creating Marketing Magic and Innovative Future Marketing Trends

Print ISBN: 978-3-319-45595-2

Electronic ISBN: 978-3-319-45596-9

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-45596-9_188