2016 | OriginalPaper | Chapter
Sports Sponsorship Effectiveness: The Impact of Transformational Consumption Experiences
Authors : Colleen Harmeling, Brad Carlson
Published in: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Publisher: Springer International Publishing
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by