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Introduction: Storytelling, Storylistening, and the Stories About Your Boss Read chapter Read first chapter

2020 | OriginalPaper | Chapter

Springboard Story: Using Stories to Win Over People

Author : Karin Thier

Published in: Narrative Organizations

Publisher: Springer Berlin Heidelberg

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Abstract

Springboard stories are short “change stories” that push their listeners to make a mental leap (hence the name) in their understanding of a change. Ideally, the story gives them the impression that they came up with the intended change themselves. The stories are therefore not about conveying information—they want to impart a feeling for the opportunities afforded by a change.

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previous chapter Actants: Establishing the Field of Relational Forces
next chapter 90-Second Backstory: Saying a Lot in a Short Time
Literature
Denning, S. (2018). The age of Agile: How smart companies are transforming the way work gets done. New York: McGraw-Hill.
Denning, S. (2011). The leader’s guide to storytelling: Mastering the art and discipline of business narrative. San Francisco, CA: Jossey-Bass.
Denning, S. (2001). The springboard: How storytelling ignites action in knowledge-era-organizations. Woburn: Butterworth-Heinemann.
Thier, K. (2018). Storytelling in organizations: A narrative approach to change, brand, project and knowledge management (Management for professionals). Heidelberg: Springer.CrossRef
Metadata
Title
Springboard Story: Using Stories to Win Over People
Author
Karin Thier
Copyright Year
2020
Publisher
Springer Berlin Heidelberg
Book
Narrative Organizations

Print ISBN: 978-3-662-61420-4

Electronic ISBN: 978-3-662-61421-1

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-662-61421-1_18