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Published in:
2005 | OriginalPaper | Chapter
Stages, Gates, and Conflicts in New Product Development: A Classification Approach
Authors : Alexandra Rese, Daniel Baier, Ralf Woll
Published in: Data Analysis and Decision Support
Publisher: Springer Berlin Heidelberg
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Formal management processes for new product development (NPD) make use of multi-functional integration with cross-functional team meetings at socalled communication points. These meetings are of different type and reach from information exchange up to choice decisions or “sign offs” of concepts, products, or production processes. For the outcome of the NPD the recognition and adequate management of conflicts play an important role. We concentrate on information exchange and choice decisions in cross-functional integration using stage-gate approaches. Communication points and conflict potentials are identified. Finally, a conflict classification is derived.