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Ambient Media in the View of the General Public and Their Relation to this Communication Form Read chapter Read first chapter

2017 | OriginalPaper | Chapter

Strategic Innovative Communication Tools in Higher Education

Authors : Jason Macleod, Stavros Kyriakidis, Efstathios Kefallonitis, Androniki Kavoura

Published in: Strategic Innovative Marketing

Publisher: Springer International Publishing

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Abstract

The world has become very interdependent and global economies now influence many aspects of Higher Education Institutions (HEIs) both at national and international levels. Being flexible and adaptive during times of economic change must now be expected. The know-how in the communication and information technology sectors provides new innovative ways of enhancing the role of universities and their services. Higher education is a field where innovation through the use of technology can be invaluable. A number of innovative trends that exist in higher education are presented, along with an overview of the technological outlook.

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previous chapter Trends Affecting e-Learning Experience Management
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Metadata
Title
Strategic Innovative Communication Tools in Higher Education
Authors
Jason Macleod
Stavros Kyriakidis
Efstathios Kefallonitis
Androniki Kavoura
Copyright Year
2017
Book
Strategic Innovative Marketing

Print ISBN: 978-3-319-33863-7

Electronic ISBN: 978-3-319-33865-1

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-33865-1_94

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