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2022 | OriginalPaper | Chapter

Strategic Perspectives of Islamic Entrepreneurship and Marketing

Author : Mohammad Mominul Islam

Published in: Strategic Islamic Marketing

Publisher: Springer International Publishing

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Abstract

Entrepreneurship under the Islamic prescription refers to Islamic entrepreneurship that might include five crucial issues including right motivation, sustainable business ideas, human resource management, finance, and marketing. Adhering to the Islamic principles along with practicing the conventional business strategies denotes strategic aspects of Islamic entrepreneurship and marketing. However, paucity of Islamic wisdom on entrepreneurship and marketing and perceived divergence of Islamic entrepreneurship have to be addressed to root in the foundation of strategic entrepreneurship and marketing. Also, problems encountered by the Islamic entrepreneurs, understanding of the traditional experts on Islamic entrepreneurship, and the reluctance of the Muslims toward Islamic business must be known. Hence, Islamic entrepreneurship and marketing are worth being the separate disciplines for the business school provided that their theories and practices are adequately documented.

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Title: Strategic Perspectives of Islamic Entrepreneurship and Marketing
Author: Mohammad Mominul Islam
Publisher: Springer International Publishing
Book: Strategic Islamic Marketing
Print ISBN: 978-3-030-98159-4

Electronic ISBN: 978-3-030-98160-0

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-3-030-98160-0_13