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Published in:
2011 | OriginalPaper | Chapter
Strategic Research on the Implementation Structure about Mass Customization
Authors : Ping Liu, Jiuhe Wang, Yinbo Liu
Published in: Advances in Computer Science, Intelligent System and Environment
Publisher: Springer Berlin Heidelberg
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This paper focuses on studying mass customization from the perspective of strategy instead of manufacturing and technology model. Whether to use mass customization and the ways of strategic planning and implementation are discussed completely. This paper also quotes SWOT as the synthetic evaluation tool. Finally, the strategic structure about mass customization is addressed as a key point.