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2013 | OriginalPaper | Chapter

1. Strategies for Business Model Innovation: Challenges and Visual Solutions for Strategic Business Model Innovation

Authors : Martin J. Eppler, Friederike Hoffmann

Published in: Strategy and Communication for Innovation

Publisher: Springer Berlin Heidelberg

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Abstract

Business model innovation is a key task of an organization’s senior management team. Little is known, however, about business model innovation challenges that need to be addressed and how managers can structure the task of developing novel and commercially viable business models. This chapter analyzes the challenges an organization faces when changing the current business model and proposes visual solutions to overcome these challenges and develop new business models in existing firms. The argument supporting this proposition is developed in three stages: First, based on the existing management literature on business models, this chapter derives a set of challenges for business model innovation. Second, leveraging current visualization research, the chapter discusses several visual solutions to these specific challenges. Finally, we discuss how the characteristics of visual tools can practically support senior management teams in meeting the challenges of business model innovation.

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next chapter Enriching Open Innovation Theory and Practice by Strengthening the Relationship with Strategic Thinking

For readers interested in exploring the strategic use of visualization tools, we provide an interactive overview at: http://www.visual-literacy.org/periodic_table/periodic_table.html. We have also made available an interactive toolkit of interactive visual methods for business model innovation at lets-focus.com for downloading.

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Title: Strategies for Business Model Innovation: Challenges and Visual Solutions for Strategic Business Model Innovation
Authors: Martin J. Eppler
Friederike Hoffmann
Publisher: Springer Berlin Heidelberg
Book: Strategy and Communication for Innovation
Print ISBN: 978-3-642-41478-7

Electronic ISBN: 978-3-642-41479-4

Copyright Year: 2013
DOI: https://doi.org/10.1007/978-3-642-41479-4_1