Advertisement
Published in:
2017 | OriginalPaper | Chapter
4. Strategy and Culture
Author : Alan Coppin
Published in: The Human Capital Imperative
Publisher: Springer International Publishing
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
Abstract
Strategy is simply a plan of action designed to achieve a long-term or overall aim. In essence, it should be rational and logical, and clear, simple and easy to understand.
Strategy is an organisational guide and it is concerned with future goals, objectives and activities. However, we live in turbulent social and economic times where the future is no longer reasonably predictable based on history, is liable to change rapidly and be fundamentally different from even the immediate past. Accordingly, boards need to be alive to these facts and continuously to review their strategy processes to ensure plans are agile, in order to create adaptive strategies.