Advertisement
Published in:
2015 | OriginalPaper | Chapter
Student Evaluations in a Business Administration Curriculum - A Marketing Viewpoint
Author : Lorman L. Lundsten
Published in: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by
There are two opposing viewpoints, both well supported in the literature, concerning student evaluations of teaching performance. The first view holds that students can and should evaluate teaching performance and that the evaluation will correlate well with learning outcomes. The second viewpoint is that, while the students may be measuring something, probably satisfaction, their evaluations may differ markedly from the level of true learning taking place.