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2021 | OriginalPaper | Chapter

3. Study 2: Effects of Perceived Offline-Online and Online-Offline Channel Integration Services

Author : Amelie Winters

Published in: Omni-Channel Retailing

Publisher: Springer Fachmedien Wiesbaden

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Abstract

Firms use channel integration services, i.e., technology-based solutions that allow customers to execute different interactive activities across physical and online channels, to provide consumers a seamless experience. These services provide consumers knowledge about and ease of access to a channel, i.e.

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previous chapter Study 1: Reciprocity within Major Retail Purchase Channels and their Effects on Overall, Offline and Online Loyalty
next chapter Study 3: Importance of Marketing Instruments for Repurchase Intentions in Omni-Channel Retailing
Metadata
Title
Study 2: Effects of Perceived Offline-Online and Online-Offline Channel Integration Services
Author
Amelie Winters
Copyright Year
2021
Book
Omni-Channel Retailing

Print ISBN: 978-3-658-34706-2

Electronic ISBN: 978-3-658-34707-9

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-658-34707-9_3