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The role of business is changing and business schools need to adapt to new demands. Data from both MBA graduates and sustainable practitioners show areas that business schools can focus on to attract the students who will become tomorrow’s leaders and ensure that they have the tools to lead. These are summarised as Curriculum, ensuring the centrality of sustainable business; Context, demonstrating the value of sustainable business leadership; Communication, showing the need for integrity and engagement with the complexity of sustainable practice; Collaboration, creating community both within and out with higher education; Connection, engaging the whole student, emotionally as well as intellectually; and Challenge, looking afresh at consensus ideas about how businesses operate and inspiring students to transform business into a powerful agent for positive change.
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