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Versicherungsmagazin

Szene

  • 01-03-2020
  • Szene
Published in:
Published in
Versicherungsmagazin | Issue 3/2020

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Excerpt

Eine Studie des Deutschen Dialogmarketing Verbandes und des Beratungsunternmehmens Absolit offenbart Handlungsbedarf: Nur 63 Prozent der 137 analysierten Versicherungsunternehmen bieten auf ihrer Homepage einen Newsletter an, und nur 61 Prozent sind aktiv in Facebook. Andere Branchen sind besser: Bei Apotheken und Heimtierbedarf-Herstellern sind es jeweils 100 Prozent. Auch arbeiten nur 49 Prozent der Versicherer mit zertifizierten Versandsystemen. Aber nicht alle stümpern: Branchenprimus ist mit 90 Prozent der Gesamtpunktzahl Ergo, gefolgt von Württembergische und Arag, erläutern die Studienersteller.
E-Mail-Aktivitäten der Versicherer im Vergleich (alle Angaben in Prozent)
Quelle: Deutscher Dialogmarketing Verband/Absolit 2019 © VM-Grafik
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Title
Szene
Publication date
01-03-2020
Publisher
Springer Fachmedien Wiesbaden
Published in
Versicherungsmagazin / Issue 3/2020
Print ISSN: 1616-1963
Electronic ISSN: 2192-8622
DOI
https://doi.org/10.1007/s35128-020-0312-0

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