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2016 | OriginalPaper | Chapter

10. Take the Pill, Discuss the Issues and Act: Using RCTs, PAR and FGDs to Evaluate a Media Entrepreneurship Programme in Tanzania

Authors : Linda Helgesson Sekei, Naomi Benny Lugoe, Karen Marie Thulstrup

Published in: Methodological Reflections on Researching Communication and Social Change

Publisher: Springer International Publishing

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Abstract

Media initiatives are widely used to educate and engage youth within the field of communication for behaviour and social change, but often the challenge is to find the right approach to evaluate their effectiveness. This chapter sets out to discuss and compare three different applied research approaches employed in the evaluations of the effectiveness of the reality television entrepreneurship competition in Tanzania—Ruka Juu. It sheds light on how the main approaches, randomized control trials and participatory action research, differ in nature, and how both yield better results when accompanied by focus group discussions. Through a pluralistic research approach, outcomes as well as depths and nuances of the issues at stake are captured.

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previous chapter Writing and Methodology: Literary Texts as Ethnographic Data and Creative Writing as a Means of Investigation
Literature
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Bjorvatn, K., Cappelen, A. W., Helgesson Sekei, L. S., Sørensen E. Ø., and Tungodden, B. 2015. Teaching Through Television: Experimental Evidence on Entrepreneurship Education in Tanzania. Discussion paper SAM 3 2015, NHH Norwegian School of Economics.
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Metadata
Title
Take the Pill, Discuss the Issues and Act: Using RCTs, PAR and FGDs to Evaluate a Media Entrepreneurship Programme in Tanzania
Authors
Linda Helgesson Sekei
Naomi Benny Lugoe
Karen Marie Thulstrup
Copyright Year
2016
Book
Methodological Reflections on Researching Communication and Social Change

Print ISBN: 978-3-319-40465-3

Electronic ISBN: 978-3-319-40466-0

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-40466-0_10