Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Introduction Read chapter Read first chapter

2018 | OriginalPaper | Chapter

5. Televising the Making of the Neoliberal Multicultural Family

Author : Ji-Hyun Ahn

Published in: Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

This chapter looks at how the state-sponsored public broadcasting network, the Korean Broadcasting System (KBS), frames statist multiculturalism to deal with the increasing number of multicultural families and their mixed-race children. It also examines one of Korea’s representative human documentary programs, Love in Asia (KBS-1TV), showing that it televises normative images of the multicultural family to (re)produce this racial subject as an “economic citizen” who can contribute to the national economy. By analyzing how the show mobilizes two types of cultural metaphors—the Korean Obama and the cultural bridge—the chapter asserts that the show uses mixed-race bodies to construct the neoliberal multicultural state.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Consuming Cosmopolitan White(ness)
next chapter This Is (not) Our Multicultural Future
Literature
Anagnost, Ann. 2013. Introduction: Life-Making in Neoliberal Times. In Global Futures in East Asia: Youth, Nation, and the New Economy in Uncertain Times, ed. Ann Anagnost, Andrea Arai, and Hai Ren, 1–28. Stanford, CA: Stanford University Press.
Boym, Svetlana. 2001. The Future of Nostalgia. New York: Basic Books.
Brown, Nikia, and Jeong-Woo Koo. 2015. Negotiating a Multicultural Identity in Monocultural South Korea: Stigma and the Pressure to Racially “Pass”. Sungkyun Journal of East Asian Studies 15 (1): 45–68.
Cha, Nayoung, Claire Lee, and Ji Hoon Park. 2016. Construction of Obedient Foreign Brides as Exotic Others: How Production Practices Construct the Images of Marriage Migrant Women on Korean Television. International Journal of Communication 10: 1470–1488.
Cho, Ji-Young, and Jungmin Seo. 2013. Who Sings the Multicultural Society?: An Analysis on the Discourse of Multiculturalism in Korea as a Neoliberal Art of Governmentality and Its Effects. Korean Journal of Sociology 47 (5): 101–137 (in Korean).
Cho, Min-Sik, and Shi-Hyeong Song. 2011. Social Discrimination Problems of Children in Multicultural Families: A Case Study on Children in Multicultural Families in the Capital Area. Global Social Welfare Research 1 (1): 53–72.
Cho, Younghan. 2008. The National Crisis and De/Reconstructing Nationalism in South Korea During the Imf Intervention. Inter-Asia Cultural Studies 9 (1): 82–96.CrossRef
Eom, Han-Jin. 2011. Multicultural Society Theory. Seoul: Sowha (in Korean).
Fanon, Frantz. 1967. Black Skin, White Masks. New York city, NY: Grove Press.
Foucault, Michel. 2003. Society Must Be Defended: Lectures at the Collège De France, 1975–76, trans. David Macey. New York: Picador.
Ha, Sang-Bok. 2012. Yellow Skin, White Masks: A Historical Consideration of Internalized Racism and Multiculturalism in South Korea. Humanities Research 33: 525–556 (in Korean).
Hong, Jia, and Hoonsoon Kim. 2010. The Representation of Multicultural Discourse in Korean Society: Analysis of TV Documentary Human Theater. Korean Journal of Broadcasting 24 (5): 544–583 (in Korean).
Hwang, In Sung. 1999. Ethnographic Voyeurism in Television Documentary and Constructing Other Culture: Focusing on Go! Earth Explorers. Program/Text 1: 209–238 (in Korean).
Kim, Bo Deok. 2011. A Study of the Cinema of Representation of the Past from the ‘New Cultural History’ Point of View: Focus on Films That Recall 1960–70’s, Art Theory. Seoul: Korean National University of Arts (in Korean).
Kim, Myoung Hye. 2012. Representation of Global Locality on Korean Television: Analysis of Love in Asia and Korean Global Network. Journal of Communication Science 12 (2): 113–144 (in Korean).
King-O’Riain, Rebecca. 2012. Is “No One as Irish as Barack O’bama?”. In Obama and the Biracial Factor: The Battle for a New American Majority, ed. Andrew Jolivétte, 113–128. Chicago: Policy Press.
Kwon, Keum Sang. 2013. A Familiar Gaze on Unfamiliar Women Marriage Migrants—KBS Love in Asia. Culture/Science 74: 188–207 (in Korean).
Lee, Hyun Ju. 2011. Study on the Representation of Migrant Marriage Women in Korean Television: Textual Analysis of Love in Asia and Ingangeukjang. Seoul: Keimyung University (in Korean).
Lee, Jongsoo. 2002. Korean Human Documentaries in the Changing Historical Context: An Analysis of the Interrelationship between Documentary Text and Social Context. Media and Society 10 (2): 35–72 (in Korean).
Lee, Kyung Sook. 2006. The ‘Diaspora’ Identity Represented in the Hybrid Reality Program: The Textual Analysis of Love in Asia. Korean Journal of Broadcasting 20 (3): 239–276 (in Korean).
Lee, Sohoon. 2012. Those Who Can Become “Foreign Koreans”: Globalisation, Transnational Marriages and Shifting Nationalist Discourse in South Korea. Theory in Action 5 (3): 1–30.
Lim, Mi-Jin. 2009. A Study on Changes in Narrator’s Speech of TV Human Documentaries: Focusing on Human Victory, Human Age, and Human Theater, Communication. Seoul: Sogang University (in Korean).
Lowenthal, David. 1985. The Past is a Foreign Country. Cambridge, NY: Cambridge University Press.
Mahtani, Minelle. 2014. Mixed Race Amnesia: Resisting the Romanticization of Multiraciality. Vancouver: University of British Columbia Press.
McNeil, Daniel. 2012. Mixture Is a Neoliberal Good: Mixed-Race Metaphors and Post-Racial Masks. Darkmatter 9 (1).
MGEF. 2013. A Study on the National Survey of Multicultural Families 2012, ed. Ministry of Gender Equality & Family.
Niemeyer, Katharina (ed.). 2014. Media and Nostalgia: Yearning for the Past, Present and Future. Hampshire, NY: Palgrave Macmillan.
Pai, Hyung Il. 2000. Constructing “Korean” Origins: A Critical Review of Archaeology, Historiography, and Racial Myth in Korean State-Formation Theories. Cambridge, MA: Harvard University Asia Center, Distributed by Harvard University Press.
Park, Ki Soo. 2010. [Alone Together, Multiculture (Is) Our Culture!] Ep. 15 (Fin). Hankook Ilbo, Oct 20, 10 (in Korean).
Rose, Nikolas. 2007. Politics of Life Itself: Biomedicine, Power, and Subjectivity in the Twenty-First Century. Princeton: Princeton University Press.
Spencer, Rainier. 2011. Reproducing Race: The Paradox of Generation Mix. Boulder, CO: Lynne Rienner Publishers.
Squires, Catherine R. 2014. The Post-Racial Mystique: Media and Race in the Twenty-First Century. New York: New York University Press.CrossRef
Velikonja, Mitja. 2009. Lost in Transition: Nostalgia for Socialism in Post-Socialist Countries. East European Politics & Societies 23 (4): 535–551.
Yano, Christine. 2013. Categorical Confusion: President Obama as Case Study of Racialized Practices in Contemporary Korea. In Race and Racism in Modern East Asia: Western and Eastern Constructions, ed. Rotem Kowner and Walter Demel, 499–522. Leiden and Boston: Brill.
Metadata
Title
Televising the Making of the Neoliberal Multicultural Family
Author
Ji-Hyun Ahn
Copyright Year
2018
Book
Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media

Print ISBN: 978-3-319-65773-8

Electronic ISBN: 978-3-319-65774-5

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-65774-5_5