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2017 | OriginalPaper | Chapter

4. Text and Representation: The Community and the Individual

Authors : Henrik Linden, Sara Linden

Published in: Fans and Fan Cultures

Publisher: Palgrave Macmillan UK

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Abstract

In this chapter we will give some background to concepts such as text, discourse and representation, as these are all important theoretical tools that will help us understand how and why fans are perceived as deviant in some media and public discourses, while they are regarded to be ideal consumers from a marketing and business point of view.

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Metadata
Title
Text and Representation: The Community and the Individual
Authors
Henrik Linden
Sara Linden
Copyright Year
2017
Book
Fans and Fan Cultures

Print ISBN: 978-1-137-50127-1

Electronic ISBN: 978-1-137-50129-5

Copyright Year: 2017

DOI
https://doi.org/10.1057/978-1-137-50129-5_4