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Published in:
2020 | OriginalPaper | Chapter
The Analytical CRM OLAP Analysis Tools and Data Mining
Authors : Sanjay Agal, Pooja Devija
Published in: ICT Analysis and Applications
Publisher: Springer Singapore
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Abstract
This article focuses on Customer Relationship Management (CRM) or management customer relationship. We discussed this concept by focusing on its dimension analytical orientation justified by the choice of our subject, namely OLAP analysis tools and data mining. As we will see later, analytical CRM relies heavily on computing. Whether at the level of data production, storage or finally the analysis, useful also to optimize processes and decision of decision, IT is omnipresent. We have chosen to sometimes leave aside some aspects, particularly technical. That said, this work hopes to offer a vision most widely possible key issues related to analytical CRM in particular, as well as the management of customer relationships in general.