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Exploring a Vision for Sustaining Innovation in African Economies Read chapter Read first chapter

2012 | OriginalPaper | Chapter

8. The BBVA Innovation Network

Authors : Álvaro Morón Alonso, Javier Sebastián Cermeño

Published in: Sustaining Innovation

Publisher: Springer New York

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Abstract

Setting an example for the global financial industry, BBVA established its Innovation Network in 2006 to be an open innovation ecosystem. This chapter describes the origins, network selection of five international poles, and various development stages of the Innovation Network, as well as the planned future configuration. In addition, a case study of a new ATM machine named ABIL is presented, in which the goal was to create sustained value by enhancing each and every dimension of customer experience.

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Footnotes
Metadata
Title
The BBVA Innovation Network
Authors
Álvaro Morón Alonso
Javier Sebastián Cermeño
Copyright Year
2012
Publisher
Springer New York
Book
Sustaining Innovation

Print ISBN: 978-1-4614-2076-7

Electronic ISBN: 978-1-4614-2077-4

Copyright Year: 2012

DOI
https://doi.org/10.1007/978-1-4614-2077-4_8