2015 | OriginalPaper | Chapter
The Case as an aid to Imparting Concepts
Author : Beheruz N. Sethna
Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
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This paper takes the stand that the case itself has the potential to be used effectively as a vehicle to impart concepts. Also included is a description of how the same case can be used in a variety of teaching situations. The entire paper is based on class-tested situations.