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2019 | OriginalPaper | Chapter

The Case Story of Inga, an Estonian Craft Shop Owner in Finland

The Nordic Diaspora—So Familiar But So Different

Authors : Satu Aaltonen, Elisa Akola

Published in: Diaspora Networks in International Business

Publisher: Springer International Publishing

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Abstract

This chapter reveals the essential roles of trust and bridging social capital in an immigrant business start-up process, which takes place in an environment lacking business opportunities based on serving one’s own ethnic community. The narrative unveils how the business start-up process of Inga—an Estonian in Finland—is intertwined with the personal and professional processes of her social inclusion in a new host country. There were several liabilities to overcome during the business start-up process, despite the cultural proximity of her home and host countries. Her story reveals a little-studied phenomenon of the Nordic diaspora.

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Title: The Case Story of Inga, an Estonian Craft Shop Owner in Finland
Authors: Satu Aaltonen
Elisa Akola
Publisher: Springer International Publishing
Book: Diaspora Networks in International Business
Print ISBN: 978-3-319-91094-9

Electronic ISBN: 978-3-319-91095-6

Copyright Year: 2019
DOI: https://doi.org/10.1007/978-3-319-91095-6_18