2015 | OriginalPaper | Chapter
The Changing Paradigm of Public Relations in Turkey: From Past to Present
Author : Serra Görpe
Published in: Integrated Communications in the Postmodern Era
Publisher: Palgrave Macmillan UK
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This chapter explores how a public relations firm/agency has attempted to postmodernize its business through internal reorganization and client-focused communication. The firm chosen, MPR Pazarlama Halkla Iliskiler (MPR Communications Consultancy), was founded in 1994 as the first marketing public relations (MPR) firm in Turkey.