Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
The Changing World of Sales and Procurement Read chapter Read first chapter

2016 | OriginalPaper | Chapter

The Co-Creation Cycle

Authors : Francis Gouillart, Bernard Quancard

Published in: The Co-Creation Edge

Publisher: Palgrave Macmillan US

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

In Chap. 1, we saw the various trends at play at the intersection of suppliers and customers. Each of those trends poses a specific challenge for strategic account managers (SAMs) and procurement managers. In this section, we show how both parties need to come up with a new model of how to work together in the new environment. We call this model co-creation.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter The Changing World of Sales and Procurement
next chapter The Strategic Relationship-Building Process
Metadata
Title
The Co-Creation Cycle
Authors
Francis Gouillart
Bernard Quancard
Copyright Year
2016
Publisher
Palgrave Macmillan US
Book
The Co-Creation Edge

Print ISBN: 978-1-137-52675-5

Electronic ISBN: 978-1-137-52677-9

Copyright Year: 2016

DOI
https://doi.org/10.1057/978-1-137-52677-9_2