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Information Systems Frontiers

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09-10-2021

The Collaborative Interaction with Pokémon-Go Robot uses Augmented Reality technology for Increasing the Intentions of Patronizing Hospitality

Authors: Hsiu-Yuan Wang, Jian-Hong Wang, Jie Zhang, Hsing-Wei Tai

Published in: Information Systems Frontiers | Issue 1/2024

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Abstract

The aim of the present study is to present a new research model which includes both extrinsic and intrinsic determinants that influence Pokémon-Go robot users’ behavioral intention to patronize hospitality firms that draw visitors with Pokémons. Pokémon-Go Robot uses Augmented Reality technology in this study. Survey data collected from 261 usable questionnaires were tested against the research model using the structural equation modeling approach. The results present that all the proposed variables were found to be critical factors significantly influencing Pokémon-Go robot users’ patronizing intention. The application area of proposed theoretical model is new; very sparse research has been undertaken on exploring Pokémon-Go robot users’ intentions toward visiting hospitality firms attracting guests by virtual monsters. The present study mainly contributes to an understanding of the factors that actually influence Pokémon-Go robot users’ intention to patronize hospitality firms using virtual monsters to boost their sales.

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Title: The Collaborative Interaction with Pokémon-Go Robot uses Augmented Reality technology for Increasing the Intentions of Patronizing Hospitality
Authors: Hsiu-Yuan Wang
Jian-Hong Wang
Jie Zhang
Hsing-Wei Tai
Publication date: 09-10-2021
Publisher: Springer US
Published in: Information Systems Frontiers / Issue 1/2024
Print ISSN: 1387-3326
Electronic ISSN: 1572-9419
DOI: https://doi.org/10.1007/s10796-021-10200-1

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