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Published in:
2012 | OriginalPaper | Chapter
The Commercial Operation and Success Factors of Harry Potter in Information Era
Authors : Wei Zhang, Nian-wen Bai, Ying-ying Lv
Published in: Information and Business Intelligence
Publisher: Springer Berlin Heidelberg
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Harry Potter is a series of seven fantasy novels written by the British author J. K. Rowling. It has become one of the cultural phenomena rapidly at the beginning of the 21st century. People usually contribute the success of Harry Potter to the mature commercial operations. However, the actual cultural phenomena cannot be controlled by anyone in the world. This paper has set forth in the novels and made deep explorations in the actual reasons for the success of Harry Potter. In the novels, it has filled with innocence, cooperation and optimism, which is highly consistent to the characters of soldiers. This has exactly verified that Harry Potter is an excellent work that explains the human nature, publicizes the lights of lives, and promotes justice and bears struggling spirit.