The Construction and Applications of Visual Management Model for Automobile Body Project Management URD

Facing the rapid development of the market, the project management of automobile products must adapt to the changes of the external environment, adjust the internal project management mode, change the management concept to meet the needs of the market development. In addition, a new management mode is needed to reduce the management cost and improve the management quality. Automobile body project management is an important link in automobile project development. This paper introduces the concept of URD (Unit Of Research & Development), which is a visualizing project management model, according to the six dimensions of mission and process, target results and performance, standards, capabilities, problems and risk handling, and work promotion, using visual management checklists and symbols, colors and other media for management promotion. The purpose of the construction of this model is to improve the quality and efficiency of body project management through the key control of the six elements of project quality, cost, time, risk, goal and communication.