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Published in:
2012 | OriginalPaper | Chapter
The Display Network
Authors : Bart Weller, Lori Calcott
Published in: The Definitive Guide to Google AdWords
Publisher: Apress
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We first introduced the Google Display Network (GDN) in Chapter 1 when we outlined the Google Network. AdWords provides the ability to advertise on the Display Network, but ads on this network reach a different audience and the network’s inner workings are very different from those of the Search Network. Because of these considerations, we have focused on the Search Network up to this point. This chapter covers the Display Network.