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2019 | OriginalPaper | Chapter

4. The Economic and Business Challenges to V2G

Authors : Lance Noel, Gerardo Zarazua de Rubens, Johannes Kester, Benjamin K. Sovacool

Published in: Vehicle-to-Grid

Publisher: Springer International Publishing

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Abstract

Building on the idea that the technical barriers of vehicle-to-grid form the basis of the other sociotechnical barriers, this chapter discusses how the technical elements of vehicle-to-grid impact its economic effectiveness. To do so, the chapter employs a cost-benefit perspective, building upon a comparison between an electric vehicle and a traditional gasoline car, later adding the costs and benefits of vehicle-to-grid. Next, recognizing the evolving nature of electricity markets, the future sources and magnitude of revenues are explored. Finally, while there are substantial economic benefits, the chapter then discusses how these costs and revenues can feasibly be translated into a viable business model. Challenges from a business model perspective include the pricing and revenue schemes, ownership structures, and the integration with other technologies.

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Title: The Economic and Business Challenges to V2G
Authors: Lance Noel
Gerardo Zarazua de Rubens
Johannes Kester
Benjamin K. Sovacool
Publisher: Springer International Publishing
Book: Vehicle-to-Grid
Print ISBN: 978-3-030-04863-1

Electronic ISBN: 978-3-030-04864-8

Copyright Year: 2019
DOI: https://doi.org/10.1007/978-3-030-04864-8_4

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