Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Consumer Values as Mediators in Social Network Information Search Read chapter Read first chapter

2017 | OriginalPaper | Chapter

The Effect of Eroticism in Couple Depictions in Advertisements on Brand Evaluations

Authors : Heribert Gierl, Stefan Thomas

Published in: Advances in Advertising Research (Vol. VII)

Publisher: Springer Fachmedien Wiesbaden

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Reichert and Carpenter (2004, p. 828) analyzed the content of mainstream magazine ads in the U.S. and found for 1983 that 3.7% of all ads contained motifs of couples in intimate or very intimate contact. In 2003, this portion was 7.5% and thus has doubled over the course of two decades.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter The Influence of Personal Data Usage on Mobile Apps
next chapter Model’s Age and Target’s Age: Effects on Emotions towards and Beliefs about an Ad
Metadata
Title
The Effect of Eroticism in Couple Depictions in Advertisements on Brand Evaluations
Authors
Heribert Gierl
Stefan Thomas
Copyright Year
2017
Book
Advances in Advertising Research (Vol. VII)

Print ISBN: 978-3-658-15219-2

Electronic ISBN: 978-3-658-15220-8

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-658-15220-8_10