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Self-Concept and Retailing Strategy Read chapter Read first chapter

2015 | OriginalPaper | Chapter

The Effects of College Education on Consumer Sophistication: An Exploratory Study

Authors : Fred Ede, Elnora Stuart, J. Paul Merenski

Published in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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The authors report the results of an exploratory survey among students with varying degrees of formal education. The study investigated their knowledge concerning the product warranty on their recent purchase (within the year) of a consumer durable. The results provided some support for the notion that there is neither a linear nor a mono-tonic relationship between education and informa-.tion seeking in the purchase of consumer durables.

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previous chapter Faculty Perceptions of Student Evaluations
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Metadata
Title
The Effects of College Education on Consumer Sophistication: An Exploratory Study
Authors
Fred Ede
Elnora Stuart
J. Paul Merenski
Copyright Year
2015
Book
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16942-2

Electronic ISBN: 978-3-319-16943-9

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16943-9_34