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2015 | OriginalPaper | Chapter

The Effects of Organizational Redesign on Buyer-Seller Relationships

Author : Jeffrey E. Lewin

Published in: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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This paper examines the effects of organizational redesign on buyer-seller relationships. As shown in Figure I, the relationships examined are between (I) between downsizing and organizational structural changes, (2) downsizing and outsourcing, and (3) organizaticmal structural change and buyer-seller relationships. Relevant theories are discussed and a set of testable propositions are developed.

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Metadata
Title
The Effects of Organizational Redesign on Buyer-Seller Relationships
Author
Jeffrey E. Lewin
Copyright Year
2015
Book
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-13083-5

Electronic ISBN: 978-3-319-13084-2

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-13084-2_34