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Published in:
The Communication Challenge of Our Century Read chapter Read first chapter

2016 | OriginalPaper | Chapter

4. The Evolving Social Ecology of Science Communication

Author : Susanna Priest

Published in: Communicating Climate Change

Publisher: Palgrave Macmillan UK

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Abstract

Science communication happens within a social context where a complex network of organizational and institutional players influences the collective agenda of issues seen as important. Here, Priest discusses some of these, including key governmental and non-governmental organizations, as well as professional organizations for both scientists and journalists. Relatively few nonprofit organizations have defined climate as their central issue. The relationship between scientists and journalists is a complex one and remains important today despite changes in the media system. However, economic stresses in the media industry mean that journalists must do more with less. Scientists are under increasing obligation to engage with the public more directly, but this competes with their other responsibilities. Ethical norms within both journalism and science also shape climate communication.

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previous chapter Talking Climate: Understanding and Engaging Publics
next chapter Science Communication: New Frontiers
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Metadata
Title
The Evolving Social Ecology of Science Communication
Author
Susanna Priest
Copyright Year
2016
Book
Communicating Climate Change

Print ISBN: 978-1-137-58578-3

Electronic ISBN: 978-1-137-58579-0

Copyright Year: 2016

DOI
https://doi.org/10.1057/978-1-137-58579-0_4