Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
The Why, What and How of the CSR Mandate: The India Story Read chapter Read first chapter

2017 | OriginalPaper | Chapter

The Genesis of the CSR Mandate in India: Demystifying the ‘Chatterjee Model’

Authors : Bhaskar Chatterjee, Nayan Mitra

Published in: Corporate Social Responsibility in India

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

India, in recent times (2013) has come out with the Companies Act, 2013, replacing the previous 57 year old Act of 1956. In this new Act, it has a Section dedicated to the CSR mandate for certain companies. This has created a storm in India’s socio-economic environment. But, who formulated this mandate? What was the genesis of this mandate? How is this CSR model different from other CSR models? What are its unique/novel points? The questions are many.
This is an exclusive interview conducted by Ms. Nayan Mitra (N.M) of Dr. Bhaskar Chatterjee (B.C), the man who was instrumental in incorporating this mandate to outline his logic behind each of its aspects. This paper also probes deeper to know more about this ‘Chatterjee model,’ its uniqueness, its ‘fit’ to the socio-economic, environmental needs of India and how Dr. Chatterjee overcame various challenges at various times to turn the ‘accident of history’ into the ‘turn of history’!

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter The Why, What and How of the CSR Mandate: The India Story
next chapter CSR in India—Between Tradition, Cultural Influence, Social Structure, and Economic Growth: A Status Quo Analysis on CSR Engagement in India and a Critical Evaluation of the New CSR Law
Footnotes
1
The Department of Public Enterprises is the nodal department for all the Central Public Sector Enterprises (CPSEs) and formulates policy pertaining to CPSEs. It lays down, in particular, policy guidelines on performance improvement and evaluation, autonomy and financial delegation and personnel management in CPSEs. It furthermore collects and maintains information in the form of a Public Enterprises Survey on several areas in respect of CPSEs. In fulfilling its role, the Department Coordinates with other Ministries, CPSEs and concerned organizations.
 
2
The Cabinet Secretariat is responsible for the administration of the Government of India (Transaction of Business) Rules, 1961 and the Government of India (Allocation of Business) Rules 1961, facilitating smooth transaction of business in Ministries/Departments of the Government by ensuring adherence to these rules. The Secretariat assists in decision-making in Government by ensuring Inter-Ministerial coordination, ironing out differences amongst Ministries/Departments and evolving consensus through the instrumentality of the standing/adhoc Committees of Secretaries. Through this mechanism new policy initiatives are also promoted.
 
3
Central Public Sector Enterprises (CPSEs) are those companies in which the direct holding of the Central Government or other CPSEs is 51 % or more. As on 31.3.2014 there were 290 Central Public Sector Enterprises wherein, 169 are Holding CPSEs and 121 are the Subsidiary.
 
4
Michael E. Porter and Mark R. Kramer (2011) propounded the concept of ‘creating shared value,’ that states: “Companies could bring business and society back together if they redefined their purpose as ‘creating shared value’—generating economic value in a way that also produces value for society by addressing its challenges. A shared value approach reconnects company success with social progress.”
 
5
John Elkington (1994) first coined the term, triple bottom line (TBL), that strove to measure sustainability by focusing on comprehensive investment results—that is, with respect to performance along the interrelated dimensions of profits, people and the planet.
 
6
C.K. Prahalad (2010) propounded the ‘bottom of the pyramid’ model, where he argued that one must ‘stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity will open up.’
 
7
An upmarket area of the megacity, Mumbai in India.
 
8
The Cabinet Secretary is the administrative head of the Cabinet Secretariat, which is under the direct charge of the Prime Minister of India.
 
9
The Indian Institute of Corporate Affairs (IICA) is the institution at the forefront of the CSR initiative of the Government of India—being the think-tank as well as the arm of dissemination of its Ministry of Corporate Affairs and has a role of considerable significance to play. It is uniquely placed to facilitate the coming together of the three components of successful CSR—the right people with the right partnerships implementing the right programs—and has been conducting its role of disseminator to not only the corporate sector but also to the implementers and partners and discussing projects and programs that may best be undertaken towards the goal of responsible business in the midst of overall holistic development.
 
Metadata
Title
The Genesis of the CSR Mandate in India: Demystifying the ‘Chatterjee Model’
Authors
Bhaskar Chatterjee
Nayan Mitra
Copyright Year
2017
Book
Corporate Social Responsibility in India

Print ISBN: 978-3-319-41780-6

Electronic ISBN: 978-3-319-41781-3

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-41781-3_2