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Published in:
01-11-2010 | Symposium: Celebrity Around the World
The Global and the Local in Our Contemporary Sports Cultures
Published in: Society | Issue 6/2010
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Abstract
The sports that billions follow in the world were largely creations of the “first globalization” under the aegis of 19th century Britain and — to a lesser extent — the United States and Canada. While their cultural dominance in their spaces of hegemonic existence have not abated, the current process of what has been termed the “second globalization” in the paper creates new realities that challenge the dominance of these established sports. Global stars are major agents in this re-structuration who, by dint of their amazing achievements on the global playing fields and courts, and sports’ inherently meritocratic nature tied to the salience of winning, foster a climate of cosmopolitanism.