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2015 | OriginalPaper | Chapter

The Growth of Continental African Brands

Author : Nicholas J. W. Kühne

Published in: Africans Investing in Africa

Publisher: Palgrave Macmillan UK

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To gain a better understanding of the drivers behind the recent growth of consumer brands across Africa, two very important demographic groups need to be highlighted.

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Metadata
Title
The Growth of Continental African Brands
Author
Nicholas J. W. Kühne
Copyright Year
2015
Publisher
Palgrave Macmillan UK
Book
Africans Investing in Africa

Print ISBN: 978-1-349-50708-5

Electronic ISBN: 978-1-137-54280-9

Copyright Year: 2015

DOI
https://doi.org/10.1057/9781137542809_6