The Hansen Report

Paul Hansen's report delves into the controversial subscription model for automotive software features, highlighting consumer skepticism and the potential for this model to increase carmakers' profits. With a focus on key features like highway pilots and safety attributes, the report underscores the importance of consumer choice and the intensifying competition in the electric vehicle market. Drawing on a survey of 2000 consumers, the report reveals that 69% of respondents would consider alternative vehicles if certain features were only available via subscription, suggesting a significant shift in consumer behavior. The report offers a compelling analysis of the challenges and opportunities facing the automotive industry in the era of connected and electric vehicles.