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2018 | OriginalPaper | Chapter

4. The Igbo Communication Style: Conceptualizing Ethnic Communication Theory

Author : Uchenna Onuzulike

Published in: Black/Africana Communication Theory

Publisher: Springer International Publishing

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Abstract

The aim of this theoretical chapter is to build a communication theory from an African perspective. This chapter uses the Igbo communication styles to conceptualize ethnic communication theory, which describes the communication dynamics among the second-generation individuals in the diaspora. Specifically, it analyzes how the second-generation Igbo (SGI) young adults in the United States employ Igbo communication styles and tactics. Articulating their ancestral communication styles enable these SGI to gain insight into their imaginary ancestral home, as they face some challenges in their new host land. They also use Igbo communication styles for code switching, engaging in conversations with their co-ethnic members as well as interacting with their family members in their ancestral home. Ethnic communication theory is necessary because of the growing number of second-generation children in the diaspora in general. The theory assumptions and propositions are articulated in the chapter.

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previous chapter Cognitive Hiatus and the White Validation Syndrome: An Afrocentric Analysis
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Metadata
Title
The Igbo Communication Style: Conceptualizing Ethnic Communication Theory
Author
Uchenna Onuzulike
Copyright Year
2018
Book
Black/Africana Communication Theory

Print ISBN: 978-3-319-75446-8

Electronic ISBN: 978-3-319-75447-5

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-75447-5_4