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2019 | OriginalPaper | Chapter

The Impact of Communication Quality, Partner Complementarity and Foreign Partner’s Cultural Sensitivity on Inter-partner Trust in ISAs

Authors : Nikolaos Sklavounos, Konstantinos Rotsios, Yannis A. Hajidimitriou

Published in: Economic and Financial Challenges for Eastern Europe

Publisher: Springer International Publishing

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Abstract

There has been an impressive growth in international strategic alliances (ISAs) numbers over the last decades since the formation of ISAs is considered one of the most important entry modes for firms to succeed in their internationalization efforts and to achieve optimal growth and competitiveness on a global basis. The role of trust on alliances’ successful operation and performance has been highlighted in existing international business literature. In this paper, three propositions are developed in order to investigate the impact of (a) communication quality, (b) partner complementarity and (c) foreign partner’s cultural sensitivity on the level of trust the foreign partner has towards the local ISA partner. The objective of this research is the attainment of an in-depth comprehension of the above factors. Furthermore, it provides the ground for future research to examine the importance of trust on ISAs in the South-East (SE) Europe region.

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Title: The Impact of Communication Quality, Partner Complementarity and Foreign Partner’s Cultural Sensitivity on Inter-partner Trust in ISAs
Authors: Nikolaos Sklavounos
Konstantinos Rotsios
Yannis A. Hajidimitriou
Publisher: Springer International Publishing
Book: Economic and Financial Challenges for Eastern Europe
Print ISBN: 978-3-030-12168-6

Electronic ISBN: 978-3-030-12169-3

Copyright Year: 2019
DOI: https://doi.org/10.1007/978-3-030-12169-3_18