Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Introduction Read chapter Read first chapter

2015 | OriginalPaper | Chapter

3. The Importance of Risk Communication as an Integral Part of Risk Management in the Republic of Serbia

Authors : Vesela Radovic, Jean-Marc Mercantini

Published in: Risk and Cognition

Publisher: Springer Berlin Heidelberg

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Risk management is heavily dependent on information quality (e.g. reliability, pertinence) for making timely and efficient decisions. Obviously, information deficiencies will negatively affect the whole risk management organization and may have also negative impacts on the population, which rapidly may evolve into uncontrollable behaviours. Risk communication is usually considered to be one of the important phases within the risk management process. To illustrate this importance, the case of a country (the Republic of Serbia) where the risk communication system shows many deficiencies, is presented and analysed. One of the results is that message processing depends on the cognitive characteristics and cognitive limitations of the recipients, as well as message properties. It is of prime importance that policy makers keep these two considerations in mind. The most critical result observed in this case study is when citizens are not any more in trust with their authorities. The Republic of Serbia is facing great challenges to design its new risk communication system. The chapter engages a set of questions for public discussions. It initiates the government and other important actors to manage risks and to communicate about them more efficiently, keeping in mind that these actions affect local, regional, national and international relations. By the use of cognitive approaches, it is suggested to the stakeholders to design new organizations and new methodological tools, which could help them to solve problems in the domain of the risk and increase the overall security in the Serbian society.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter The Role of Risk Perception and Political Culture: A Comparative Study of Regulating Genetically Modified Food
next chapter Metaphors and Risk Cognition in the Discourse on Food-Borne Diseases
Footnotes
1
The Global Facility for Disaster Reduction and Recovery (GFDRR) is a major initiative launched in September 2006. Within the context of the GFDRR the World Bank and UN/ISDR secretariat have initiated a South Eastern Europe Disaster Risk Mitigation and Adaptation Program (SEEDRMAP).
 
2
It is a part of ongoing project financed by European Union Twinning number SR11 IBJH 01.
 
3
Two-way communication in this document is defined as communication that has a goal to encourage open, straightforward, constructive dialogue, and facilitate the accessibility to information, influence, and engagement, listening to and consulting with internal and external user.
 
4
The Preparedness, Planning and Economic Security Programs (PPES) are being implemented by DAI in Serbia, and organized in two components: Preparedness and planning (PP) and Economic Security (ES).
 
5
The second kind of risk communication according to Otway is a more ideal form, which aim is fulfilling the information needs of the audience so as to enable them to make their own decisions.
 
Literature
1.
2.
Beck, U. (2006). Living in the world risk society. Economy and Society, 35(3), 329–345.CrossRef
3.
Bailenson, J. N., & Fox, J. (2008). Cognitive science. In W. Donsbach (Ed.), The International Encyclopedia of Communication, 2(9), (pp. 548−551). Malden, MA. Wiley-Blackwell.
4.
Plough, A., & Krimsky, S. H. (1987). The Emergence of risk communication studies: Social and political context. Science, Technology, Human Values, 12(3/4), 4−10. Sage Publications. Inc.
5.
6.
7.
8.
9.
10.
World Risk Report (2012). BündnisEntwicklungHilft, UNU, EHS Swiss RE, Weathering climate change: Insurance solutions for more resilient communities (2010).
11.
Constitution of the Republic of Serbia (“Official Gazette of RS” No. 98/06).
12.
Radovic, V., Vitale, K., & Tchounwou, P. B. (2012). Health facilities safety in natural disasters: experiences and challenges from South East Europe. International Journal of Environmental Research and Public Health, 9, 1677−1686.
13.
Law on emergency situations (Official Gazette of RS, number 111/09).
14.
Karabasil, D., & Radović, V. (2010). Is there a need to improve the fire service in the area of emergency management within the Republic of Serbia. In Proceedings of International Scientific Conference, Fire Engineering. October 5−6, Zvolen, Slovenia.
15.
Radović, V., & Domazet, S. (2010). The role of the privatization process in Serbia as a function of jeopardizing the safety of citizens and the environment—drastic examples. Business Economics, 4(2), 151–169.
16.
17.
18.
National Strategy for Protection and Rescue in Emergency Situations, Official Gazette of the Republic of Serbia No 86/11 (2011).
19.
Covelo, V., & Sandman, P. (2001). Risk communication: Evolution and revolution. In A. Wolbarst (Ed.), Solutions to an environment in Peril (pp. 164–178). Baltimore. MD: John Hopkins University Press.
20.
Dutton, J., Fahey, L., & Narayanana, V. (1983). Toward understanding strategic issue diagnosis. Startegic Manangement Journal, 4, 307–323.
21.
Radovic, V., & Komatina Petrovic, S. (2012). From failure to success: Serbian approach in mitigation of global climate change and extreme weather events. Journal of Environmental Protection and Ecology, 4(13), 2207−2214.
22.
Law on Financing Local Self-Government, Official Gazette of the Republic of Serbia No. 47/11 (2011).
23.
Orlovic, L., & Radovic, V. (2011). Evaluation and practical implications of adult training activities: from the experiences of disaster management capacity development program in Serbia. In Proceedings of the 14th International BASOPED Conference ‘‘Evaluation in Education in the Balkan Countriess’’. Belgrade, Serbia.
24.
O’Rordan, T., et al. (1989). Themes and tasks of risk communication. Report of an International Conference held at KRA Julich. Risk Analysis, 9(4), 514.
25.
Science Panel on Interactive Communication and Health (SciPICH). (1999). In Thomas R. Eng & David H. Gustafson (Eds.), Wired for Health and Well-Being: the Emergence of Interactive Health Communication. Washington, DC: US Department of Health and Human Services, US Government Printing Office, April 1999. http://​www.​health.​gov/​scipich/​pubs/​finalreport.​htm.
26.
27.
28.
Otway, H. (1987). Experts. Risk Communication and Democracy. Risk Analysis, 7(2), 127.MathSciNet
29.
Beder, S. H., & Shortland, M. (1992). Siting a hazardous waste facility: The tangled web of risk communication. Public Understanding of Science, 1(2), 139–160.CrossRef
30.
Prokic, D., & Mihajlov, A. (2012). Contaminated sites. Practice of solid waste management in a developing country (Serbia). Environment Protection Engineering, 38(1), 81–90.
31.
32.
Ministry for the Protection of Natural Resources and Environment (NWMS). (2003). National Waste Management Strategy with EU. Approximation Programme: Belgrade, Republic of Serbia.
33.
34.
35.
Thomas, L. (1986). Risk communication: Why we must talk about risk. Environment, 28(2).
36.
37.
National Strategy for Protection and Rescue in Emergency Situations. (2011). Official Gazette of the Republic of Serbia, No. 86/11.
38.
39.
40.
41.
Morgan, M. G., Fischhoff, B., Bostrom, A., & Atman, C. J. (1992). Characterizing mental models of hazardous processes: a methodology and an application to radon. Journal of Social Issues, 48(4), 85–100.CrossRef
42.
Morgan, M.G., Fischhoff, B., Bostrom, A., & Atman, C.J. (2001). Risk communication: a mental models approach. Cambridge University Press.
43.
Hollnagel, E., & Woods, D. A. (2005). Joint cognitive systems: Foundations of cognitive systems engineering. Boca Raton: FL, CRC Press.CrossRef
44.
45.
Britton, N.R. (2004). Higher education in emergency management: What is happening elsewhere. Paper presented at the 7th Annual By-Invitation Emergency Management Higher Education Conference. National Emergency Management Training Center, Federal Emergency Management Agency. Department of Homeland Security. Emmitsburgh, Maryland. 8–10 June 2004.
Metadata
Title
The Importance of Risk Communication as an Integral Part of Risk Management in the Republic of Serbia
Authors
Vesela Radovic
Jean-Marc Mercantini
Copyright Year
2015
Publisher
Springer Berlin Heidelberg
Book
Risk and Cognition

Print ISBN: 978-3-662-45703-0

Electronic ISBN: 978-3-662-45704-7

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-662-45704-7_3

Premium Partner

    Image Credits