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What Do Buyers Want From Their Relationships With Optical Buying Groups? The Role of Embeddedness, Switching Costs, and Commitment Read chapter Read first chapter

2016 | OriginalPaper | Chapter

The Influence of Personal Values and Pet Attachment on Owners’ Pet Products Pruchase Behavior

Authors : Annie Chen, Norman Peng, Kuang-peng Hung

Published in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Publisher: Springer International Publishing

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From 1997 to 2007, the pet market grew ten times and became a US $41 billion industry (Chen, Hung, and Peng, 2011). Pet owners are more attached to their pets than before is one important factor that contributes to this development (Serpell, 2003). Although this marketing is growing significantly, little is known about how pet owners consume pet-related products and services (Chen, Hung, and Peng, 2012). To narrow the gaps in the literature, this study examines how pet attachment and owners’ personal values influence their pet products purchase behavior.

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previous chapter An Exploratory Analysis of Snack Food Purchasing Behaviour in New Zealand
next chapter Bundled Presentation, Susceptibility to Influence and Calorie Estimation
Metadata
Title
The Influence of Personal Values and Pet Attachment on Owners’ Pet Products Pruchase Behavior
Authors
Annie Chen
Norman Peng
Kuang-peng Hung
Copyright Year
2016
Book
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Print ISBN: 978-3-319-24182-1

Electronic ISBN: 978-3-319-24184-5

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-24184-5_15