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Published in:
2017 | OriginalPaper | Chapter
The Integration of Personal and Public Transportation in Creating Seamless Experience
Authors : Qiao Liang, Miaosen Gong, Linghao Zhang, Anran Qin
Published in: Cross-Cultural Design
Publisher: Springer International Publishing
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Abstract
Seamless experience has becoming a major focus in industrial design, including transportation design. It can be argued that to create this kind of “seamless” feeling calls for consideration from three levels: product, system and service, as product being the carrier, system being the logic lying beneath while service being the process of co-creation with users. It is also proposed that the integration of personal and public transportation become crucial in creating a seamless experience with the process of urbanization and complexity of transportation system. Then, the different nature of personal and public transportation is analyzed and four possible design models, or design methods, are proposed. Furthermore, a design case is illustrated as an initial design attempt in application. It is shown that the integration process involves complicated design elements and calls for deep collaboration.