2020 | OriginalPaper | Chapter
7. The Kering Group and Gucci’s Success
Author : Anna Cabigiosu
Published in: Digitalization in the Luxury Fashion Industry
Publisher: Springer International Publishing
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Abstract
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relies on the Kering Group and Gucci cases to exemplify, analyze and discuss how digitalization shapes the best performing business models of luxury fashion brands;
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explains how the Kering Group supports his Maisons in the new luxury business model;
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analyzes how the Gucci’s renewed strategy and business model sustain its extraordinary growth and how the opportunities described in Part 2 apply to this case.